WAKY STAFF/EMPLOYEE LIST
MAY 1979

RECEPTIONIST
Debbie Jones

PROMOTION DIRECTOR
Marjorie Sitlinger

GENERAL MANAGER
George R. Francis

EXECUTIVE SECRETARY
Pat Ferry

BILLING CLERK
Radee Salaam

SALES MANAGER
Joseph Wright

SALES SECRETARY
Marie Rogers

COPY
Penny Whitaker

TRAFFIC
Jean Brown

PRODUCTION DIRECTOR
Bill Purdom

ACCOUNT EXECUTIVES
Max Green
Debbie Edrington
Joe Koetter
June Wood
Arnold J. Levin
Linda G. Boyd


 

TO: WAKY AIR-CREW
FROM: MIKE MCVAY
SUBJECT: NEW COMPETITION
DATE: MAY 15, 1979

The already crowded field of contemporary radio stations has a new addition.

Reports have it that WKLO's sister station, WCSN-FM, now beautiful music, will soon change to a rock format. They've made the statement "We're going after WAKY and WLRS". The format future of WKLO is still a mystery.

E. Alvin Davis, (WSAI, 13Q and WNOE) will program the station. My speculation is we'll see a tight-playlisted, passive type, Top-40 with an AOR approach, similar to WNBC or KHJ.

While all new competition poses a potential threat, and while it is important that we all clean up our act, I find it hard to believe another FM will seriously hurt WAKY.

It will be a positive for us if WCSN continues to dilute WLRS, WZZX, WQHI and WNUU. Can a market the size of Louisville support 5 contemporary FMs? The answer will be interesting.

If everyone continues to work hard, WAKY will succeed in our quest for 25-49 supremacy.

TO: JOX
FROM: MIKE MCVAY
SUBJECT: TEMPORARY SCHEDULE
DATE: MAY 17, 1979

Until further notice the Monday - Friday schedule is as follows:

12AM-5:30AM Chuck Jackson
5:30AM-10AM Bill Bailey
10AM-3PM Tom Prestigiacomo
3PM-7PM Mike McVay
7PM-12AM Harry Lyles

This weekend's schedule is on the door. It will change prior to next weekend.

TO: WAKY STAFF
FROM: MIKE MCVAY
SUBJECT: NEW EMPLOYEE
DATE: MAY 24, 1979

Please join me in welcoming Darrell Douglas to the WAKY air staff effective June 4.

Darrell's family resides in New Albany. In addition to working for independent production companies, his past credits include WKBW, Buffalo...WLOF, Orlando...WMAK, Nashville...and most recently KX104, Nashville.

Darrell's airshift will be Monday - Friday, 1PM-4PM and Saturday, 3PM-7PM.

CC: George Francis, Joe Wright

ANNOUNCER SCHEDULES

Tuesday, June 5

12AM-5:30AM Mike Mills

Saturday, June 9

12AM-5:30 AM Chuck Jackson
5:30-10AM Mike McVay
10AM-2PM Tom Prestigiacomo
2PM-7PM Mike Mills
7PM-12AM Harry Lyles

Sunday, June 10

12AM-6AM Rusty Rogers
6AM-2PM Kevin Sales
2PM-7PM Chuck Jackson
7PM-12MID Adele Hosmer

Monday, June 11

12AM-5:30 AM Mike Mills

Tuesday, June 12

12AM-5:30 AM Mike Mills

Friday, June 15

10AM-3PM Tom Prestigiacomo
3PM-7PM Darrell Douglas (McVay is off)

Saturday, June 16

12AM-5:30AM Chuck Jackson
5:30-10AM Bill Bailey
10AM-3PM Tom Prestigiacomo
3PM-7PM Darrell Douglas
7PM-12AM Harry Lyles

Sunday, June 17

12AM-6AM Mike Mills
6AM-2PM Tape Runner
2PM-7PM Chuck Jackson
7PM-12MID Adele

Monday, June 18

12AM-5:30 AM Mike Mills
10AM-1PM Chuck Jackson

Tuesday, June 19

12AM-5:30 AM Mike Mills
10AM-1 PM Chuck Jackson

Wednesday, June 20-Friday, June 22

12AM-5:30 AM Mike Mills
10AM-3PM Darrell Douglas
3PM-7PM Chuck Jackson

Saturday, June 23

12AM-5:30 AM Mike Mills
5:30AM-10AM Bill Bailey
10AM-3PM Darrell Douglas
3PM-7PM Bill Purdom
7PM-12AM Harry Lyles

Sunday, June 24

12AM-6AM Rusty Rogers
6AM-2PM Tape Runner
2PM-7PM Chuck Jackson
7PM-12MID Adele Hosmer

TO: WAKY JOX
FROM: MIKE MCVAY
SUBJ: DANCE-A-THON/SHELBYVILLE MALL
DATE: JUNE 11, 1979

Attached is the agenda for this weekend's Dance-A-Thon. I scheduled appearances for you during the event. Please attend the times I've scheduled you for. You may attend at other times, at your own discretion.

"T"-shirts will be at the site for you to wear.

CC: George Francis

To: WAKY JOX
From: MIKE MCVAY
Subject: RADIO VIGNETTES

Monday - Saturday, July 2 - 7, we will air one "WAKY Former DJ" vignette per/hour, 24 hours a day.

Format in hours with news at :30 is to exit your last stop set, run the vignette and jingle into music.

In hours with no news at :30, run the vignette cold between two records. Do not talk into or out of the vignettes.

CC: George Francis

To: JOX
From: MIKE MCVAY
Subject: FOR YOUR INFORMATION

WHERE ARE THEY NOW: (FORMER WAKY PERSONALITIES AND NEWSMEN)

Jack Kane/Assistant News Director/KMOX, St. Louis
Bill Crisp/WSFD/Seaford, Delaware
Lee Gray/KAAM/Dallas
Lee Masters/KIOS/El Paso
Dude Walker/WJJD/Chicago
Kevin McCarthy/WERC/Birmingham, AL.
Jay O'Brien/Sales Manager/WVEE, Atlanta
Tim Tyler/Sales Manager/WONE, Dayton
Jim Brand/WDVH/Gainesville, FL
Coyote Calhoun/KULF/Houston
Tom Dooley/WFIL/Philadelphia
Jay Reynolds/Sales Manager/WFMS Indianapolis
Weird Beard/Counselor/Rochester, NY School System
Bill Ward/V.P./Metromedia/New York
Jack Grady/V.P./Tree Publishing, Nashville
John Randolph/Ops. Manager/WMPS/WHRK, Memphis
Ron Statler/WLW, Cincinnati
Mike Summers/WGSO, New Orleans
Len King/WGSO, New Orleans
Bob Watson/Associated Press, Louisville, Kentucky
Reed Yadon/Manager, WUME/Paoli, Indiana
Byron Crawford/Columnist, Courier-Journal, Louisville
Rich Gimmel/Channel 3 news, Louisville

FOR YOUR INFORMATION

TO: WAKY JOX
FROM: MIKE MCVAY
SUBJECT: BATTLE OF THE STARS
DATE: JULY 16, 1979

WAKY 79 has been invited to participate in the 3rd annual Battle of the Stars, August 5, 4PM at the Fairgrounds Stadium. For the past 2 years, 32-Alive has been the winner with Channel 3 coming in second and Channel 11 coming in 3rd. This year Channel 11 has been dropped from the roster and they've invited WAKY 79, the newcomer, to challenge for the trophy.

Captain Bill Bailey will lead our 8 man team in such strenuous events as soccer, Frisbee relay, water balloon tossing, golf driving, and the obstacle course. All proceeds for this event got to Muscular Dystrophy. Tickets may be picked up from any merchant at the Mall on Shelbyville Road.

Because of the limited number of people that we have on the team and because of certain rules the committee has set, I will be contacting you individually as to which members of our staff we will be utilizing. Your cooperation in this event for charity will be greatly appreciated. I don't need to tell you the publicity we will receive from this event.

Should you have any questions, please feel free to contact me.

CC: George Francis

"Battle of the Stars" for Muscular Dystrophy

Fairgrounds Football Stadium

August 5, 1979, 2:00PM-4:00PM

WAKY All-Star Lineup:

Team Captain: The Duke of Louisville...Bill "Choo Choo" Bailey
Bull Moose Moody
Terrific Tom Prestigiacomo
Mighty Mouth McVay
Dirty Harry Lyles
Give 'em Hell Adele
Marie "Buns" Rodgers
Rate Card Wright
Foul Ball Francis

To: AIR TALENT
From: MIKE MCVAY
Subject: LIVE AD LIBS

Effective August 1, 1979, announcers will receive a talent fee for live ad libs. This applies to all announcers who do not already have a separate contract on talent.

Talent fee for a live ad lib - $3.00 per/spot.

Multimedia will handle the paperwork and payment.

CC: George Francis

TO: ALL MEMBERS OF THE AIR STAFF
FROM: MIKE MCVAY
SUBJ: LIVE AD LIBS

All of us now have live ad lib commercials during our shows, and everyone is going :60 seconds to 3 minutes. Not only is it illegal to run more than :05 seconds over without changing the time on the log...there isn't a listener alive who wants to hear 3 minute commercials.

You are not doing the sponsor a service by going so long the listener tunes out before they get the entire message! It is not our privilege to have them on the air, it is their privilege to be on the air and receive the sixty-seconds they purchased...but the company has not promised them more than :60 seconds.

Sponsors pay more for live adlibs because you are endorsing their product, that's why we pay you more to do them.

Please sign and return to indicate your understanding of this memo.

_____________________
SIGNATURE

To: WAKY JOX
From: MIKE MCVAY
Subject: JINGLE SINGERS STRIKE

The WAKY jingle singers' contract expires at midnight Sunday night. They may walk out! Negotiations are continuing.

Please talk about the imminent strike all weekend. Sunday midnight, we'll begin running jingles by scabs (the WAKY staff).

This is a cute bit. Bill Bailey will represent WAKY and sometime Monday morning will solve the strike.

CC: George Francis

WAKY, Louisville
Programming Changes
Effective September 24, 1979
George Francis
Mike McVay
Bob Moody
 

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NEWS FORMAT:

:59 News

Station ID (on cart) local news will be pre-recorded for back timing.

Newsman does brief headline from 1st story and then gives his/her name.

Example: "Carter cuts off oil, I'm Howard Modell WAKY news, Pres. Carter today..."

End of news: (trailer SFX up under newsman)

"It's 71 degrees, complete Accuweather follows news from ABC."

(into ABC news)

Exit ABC news with recorded Accuweather, or live newsman/"the exclusive Accuweather forecast for K'yanna" (newsman comes in live) "It's _____ degrees at W A K Y"

News sounder ------

Open --- "This is _______, WAKY news...at 3:30

Close --- _______ at WAKY it's ______ degrees at time ________!

---

Ray Adams - WAKY Farm Director Starts September 24, 1979

Major Market contact - John Dragameyer

Talent cannot endorse products

(5:30-5:45AM) 15 min block (live) Monday - Friday
(5:45-6:00AM) ad libs with Bill Bailey

Tag Noon News with Farm Prices

Advance promotion by all nighter 5:00AM-5:30AM

Equipment to establish 2 voices/program from news room
 

1979 WAKY Format Clock 1

1979 WAKY Format Clock 2

FORMAT CLOCK:

Primary Stop Sets :07, :18, :24, :36, :49, :54

Secondary Stop Sets :11, :42

Promo positions - last in stop sets at :07 and :37 (Jingle out...no talk out of promos...jingle not on promo!) If no spots a promo runs cold between two songs, no talk.

Weather/traffic -- :15 and :45 AM drive only, see "news and information"

Sweep quarter hours with music at :15 and :45 except in AM drive. No talk segues are prohibited.

Jingles - :07, :24, :37, :54 (see "images")

PSAs will not run in the news, but will be logged during your music program. You should read a PSA matter of factly, into a stop set...or into music...do not break up a commercial cluster with a PSA. You must write down the organization for the PSA you read.
 

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ACCUWEATHER FORMAT-JOX FORMAT

(Open) WAKY Accuweather for Kentuckiana:

(forecast)

(Close) Currently it's ____ degrees in ( location ) and ____ degrees at WAKY.

Use these towns' names - you may insert other names of communities if they are in the W A K Y listening area.

Crescent Hill Shively Valley Station New Albany Middletown Jeffersonville St. Matthews Highlands Sellersburg

Prospect Evansville La Grange South Louisville Clarksville Pee Wee Valley West Buechel Audubon Park Portland

Jeffersontown Fern Creek Okolona Charlestown Bullitt County Fairdale Hikes Point Anchorage Lexington

 

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IMAGE: Jingles, I.D., Slogans

WAKY will no longer be referred to in speech, jingles or any other manner as "WACKY" but only as W-A-K-Y.

Jingles - the new music image will sing only W-A-K-Y. Jingles run after the promos at :07 and:39 and at the end of the stop sets at :24 and :54. No talk after promos at :07 and:39. Talk optional after :24 and :54 jingles.

Slogans: Your Station, You Are the Star, Music and More

ID - "You are the star (logo) your station, WAKY, Louisville".
 

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MUSIC ROTATIONS 12AM - 7 PM

5:30-8:00 B H+ A EXTRA H- R 8:00-10:00 B H+ Q A H- R B H+ N P A H- R

10-4/1-5:30 A H+ Q B H- N B P A R 4:00-7:00 A H+ Q H- B H+ N Q R H+ A H- P

All rotations begin with an oldie at the top of the hour. List keeps repeating to the end of the hour.

H+ - Power (hot)
H- - Power (warm)
Q - songs moving up chart
P - songs moving down chart
N - new music
R - recurrents
A - 1964 -1974 music
B - 1974 - 1978 music

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COMMERCIAL RESTRICTIONS

12AM - 7 PM

16 unit limit
14 minutes

7PM - 12 AM

14 units
12 minutes

Fill stop sets first :07, :18, :24, :36, :49, :54
Secondary stop sets :11, :42

Cluster long to short in length, :60-:30-:10

Weather and promos at the end of stop sets

PSAs last in stop sets without weather and promos
 

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PUBLIC AFFAIRS PROGRAMMING - EFFECTIVE SEPTEMBER 23

Previous - 405 mins
Commit - 250 mins

Sunday Morning:

12AM-5:45AM	Regular Programming (Disco 12AM-2AM, Regular 2-5:45AM)	E
5:45AM-6AM	20th Century Question	PA
6AM-6:30AM	Youthpoint	PA
6:30AM-7AM	Parenting Plus	PA
7:00AM-7:15AM	Perceptive	PA
7:15AM-7:45AM	The Lutheran Hour	REL
7:45AM-8:00AM	20th Century Question	PA
8:00AM-8:30AM	Black Community Report	PA
8:30AM-9:00AM	Your Story Hour	REL
9AM-10AM	Robert W. Morgan	E/PA
10AM-2PM	American Top 40	E
2PM-9PM	Regular Programming	E
9PM-12AM	American Disco Network	E

Monday Morning:

12AM-12:30AM	Powerline	REL
12:30AM-1AM	Youthpoint	PA
1AM-1:30AM	Parenting Plus	PA
1:30AM-2AM	Christian Brotherhood Hour	REL
2AM-2:30AM	Rock N Religion	REL

To: DARRELL DOUGLAS
From: MIKE MCVAY
Subject: LUNCH SERIES

Beginning September 24, Monday - Friday, until further notice, I would like to feature music from select artists. This will be know as the "Lunch with" series, I.E. "Lunch with the Supremes, etc.".

Please compile a list of suggested feature artists. The feature music will be plugged into the oldie positions on the clock.

Throughout the morning we will promote, "Darrell Douglas will have lunch with ( artist ) starting at noon today."

TO: JOX
FR: MIKE MCVAY
SUBJECT: PRODUCTION SCHEDULE
DATE: OCTOBER 8, 1979

MONDAY-FRIDAY

Bill Purdom 11AM-7PM

Darrell Douglas 9AM-10AM/1PM-3PM

Bobby Hatfield 10AM-11AM/4PM-5PM

Harry Lyles 6PM-7PM or 12AM-1AM

Perry Wilder Tues, Wed, Friday 9AM-3PM (as available)

Mike Mills (part-time/as available)

CC: Joe Wright

To: DARRELL DOUGLAS
From: MIKE MCVAY
Subject: POPEYE'S GIVEAWAY

While doing the Popeye's Mexican Taco giveaway, please have the caller go on the air and imitate a Mexican chicken. The sales staff volunteered us to do this.

Any questions, please see me.

Jastala Bye-Bye.

T0: W A K Y AWARD WINNING AIR STAFF
From: MIKE MCVAY...WISHES HE WOULD WIN AN AWARD PD
Subject: HAUNTED HOUSE

--GENERAL INFORMATION FOR YOUR USES ON THE AIR--

Location: Fourth & St. Catherine Streets

This is the same location as last year...but the haunted house scenes are all new...promote that while the location is the same, the interior has be re-designed and is entirely new.

Dates: Oct. 19-Oct. 31

Admission: In advance $1.50 (Tickets available at WAKY or from any Louisville Jaycee)

AT THE DOOR --- $2.00

Children under 12 not admitted -- However there are special matinees for children 12 and under (must be accompanied by an adult): SATURDAY AND SUNDAY Oct. 20 & 21, Oct. 27 & 28 (1pm-4pm).

Please announce when possible WACKY's HAUNTED HOUSE.

To: JOX
From: BOB MOODY
Subject: VISITORS IN CONTROL ROOM

Some of you are wearing out your welcome in the control room before and after your shifts. Off-mike comments and laughter sound very "small market" and usually can't be understood by the audience. Please limit your presence to your air shift and necessary visits.

Also, a reminder that no one other that station personnel is allowed in the room. If you think you have a legitimate reason for visitors, clear it with the manager or P.D. first. As you should know, violations of this long-standing rule are considered very serious.

Sorry, but better that you hear it from me now than from Mike next week.

CC: George Francis

SALES MEMO
 

WAKY 79 is the 317th most-listened to radio station (AM or FM) in the United States...that's the top 4%.

WAKY 79 Radio - Now more than ever, one of America's great radio stations.

Source: April-May, 1978, Arbitron, 12+, AQH, Monday-Sunday, 6:00AM - 12:00 Midnight, TSA.

Audience data based on estimates subject to industry accepted qualifications which WAKY will supply upon request.

SALES MEMO

Of the over 8,000 radio stations in the U.S., the Bill Bailey Show (mornings on WAKY 79 Radio) is the 191st most listened to radio program in America...that's the top 2%.

Bill Bailey IS the Duke of Louisville!

Source: April-May, 1978, Arbitron, 12+, AQH, Monday-Sunday, 6:00AM - 10:00AM, TSA.

Audience data based on estimates subject to industry accepted qualifications which WAKY will supply upon request.