INDEPENDENT RADIO SERVICE
5,000 WATTS DAY AND 1,000
STATION SINCE 1958
ONLY COMPLETE PRODUCT
MERCHANDISING SERVICE IN LOCAL MEDIA
COPYRIGHTED "FAMILY FLOW"
BROADCAST EDITORIAL VOICE
WAKY ASSURES YOUR MESSAGE
OF QUALITY LISTENERSHIP
IN THE PUBLIC INTEREST
Believing that service to Louisville
community is of prime importance, WAKY lends its facilities and the time and
talent of its staff to any worthy civic or charitable endeavor. WAKY
broadcasts three to four announcements "in the public interest" every hour.
No request for WAKY's help goes unheeded. Because of the dominant position of
WAKY, very nearly every civic, charitable and church organization in the area
appeals to the station for assistance. In addition, WAKY will respond,
whenever possible, to an individual citizen's request for help if it is
legitimate and worthwhile.
SPECIFIC FUND RAISING DRIVES
For the Community Fund, Red Cross, etc. fun raising drives, WAKY contacts
locally prominent people connected with the drive and asks them to record a
brief message explaining the drive and asking for contributions. These
messages are broadcast throughout the campaign.
WAKY's General Manager researches and broadcasts editorials concerning local
issues, and in the interests of righting wrongs that exist in the community.
The editorials are not broadcast as a matter of course, but rather when there
is something significant of interest to the area. A recent example of the good
done by these editorials: Finding that Louisville policemen were terribly
underpaid, the general manager investigated the situation, and found that a
wage increase was needed. He conducted an editorial campaign for higher wages
for the force. As a result, a raise for these men has now been accomplished.
WAKY records the actual voices of Firemen -- reminding listeners of the
importance of fire prevention, giving them useful information on how to
prevent fires, etc. Policemen -- stressing traffic and pedestrian
safety, including traffic laws, common sense safety rules, etc. Postmen
-- at Christmas, for instance, asking listeners to mail early, reminding them
of postal regulations, etc.
OPTIMISTS RECORD HOPS
Saturday night, WAKY, in cooperation with the Louisville area Optimists Clubs
(26 in all), conducts record hops for teenagers. There are four of these hops
each week, and 1500-2000 young people attend.
LOUISVILLE SPORTS SHOW
WAKY takes a booth at the Louisville Sports Show, and in conjunction with the
Louisville AAA, provides for driving tests for visitors to the show, and
conducts safety classes for driving students.
In cooperation with the Kentucky Department of Economic Security, WAKY
broadcasts announcements of jobs available in the area. The Department has
commended WAKY for this service and the exceptionally high caliber of people
who respond. Frequently, announcements have had to be withdrawn because of
extremely heavy response.
MARCH OF DIMES
For the 1960 March of Dimes, WAKY sold records autographed by the Kingston
Trio for $100 each, and turned over the proceeds to the March of Dimes.
WAKY constantly emphasizes the importance of high scholastic standings by
conducting a continuing campaign stressing good grades for students.
SERVICE IN SOUND
WAKY has a direct line to the United States Weather Bureau and reports
complete weather forecasts five times per hour.
ROAD AND EXPRESSWAY REPORT
Heavy emphasis is given on complete traffic conditions via WAKY'S AIR TRAFFIC
REPORT during the commuting hours direct from an airplane, reporting on the
scene. Complete traffic conditions are given throughout the year.
Local and National sports scores and information are reported once per hour
throughout WAKY's broadcast day.
COMMUNITY BULLETIN BOARD
WAKY announces organizational activities, meetings, etc. mailed in by
listeners. These are broadcast free of charge once per hour on the half hour.
CITIZEN OF THE WEEK
WAKY salutes an outstanding citizen in the Kentuckiana Area each Sunday.
WAKY....With 5,000 watts on 790 kc, covers
78 counties...Well over 2,000,000 people|
WAKY....Dominant in metro and area surveys since 1958.
WAKY....Proof of area dominance...No. 1 in 75-county Area
Pulse...Approximately as much audience as the next two stations combined.
WAKY....Best known personalities in Louisville...Proven air
salesmen...Frequent public appearances at all kinds of civic functions make
them a real part of the community.
WAKY....Meaningful public service...Successful campaigns for many different
charities and drives, i.e., Army recruiting, Youth Fitness, Community
Concerts, Jaycees, numerous churches...Effective editorials on important local
issues benefit entire Louisville community.
WAKY....Local acceptance of WAKY proved by long list of successful local
WAKY....Excellent creative merchandizing aids.